New parents are excellent prospects for the $2.1 trillion dollar U.S. leisure industry. In 2006, there were more than 4 million families that welcomed new babies into their homes. This robust and renewable prospect source presents a tremendous revenue opportunity for leisure executives willing to target them.
Families with newborns have many obvious needs; leisure industry executives can tap the hidden opportunities to find new revenue.
New parents buy all the obvious baby things: baby furniture, diapers, toys, mini-vans …but what else are they buying? What marketers need to know is where new parents are spending their dollars as it relates to them.
One of the big changes in spending habits for new moms and dads is in the realm of LEISURE ACTIVITIES. During the first six months of having a new child in the home, new parents spend 40% more than traditional consumers on home entertainment. Topping the charts for most-purchased items are DVRs, large screen televisions, home entertainment furniture, high-speed internet and premium television programming.
Once babies reach the one-year mark, their parents’ leisure spending patterns begin to shift to activities outside of the home. New parents, when compared with traditional consumers, are twice as likely to spend money on vacations, time-shares, overseas travel, and cruise trips.
If you are surprised by these facts, you’re not alone. Most marketers in the leisure industry don’t consider new parents a valuable prospect pool. However, research shows that new parents in their 30s and 40s are making leisure activities an important part of their lives -- they are willing to spend money to create their own personal Zen.
If you aren’t marketing to new parents, you should be.
Darren Amato's BLOG is located here : http://www.darrenamato.com
Darren Amato is the Vice President Of Sales for American List Counsel, a Princeton, NJ based direct marketing and consulting firm.
Darren.Amato@alc.com (609) 580-2952
Darren Amato is the Vice President Of Sales for American List Counsel, a Princeton, NJ based direct marketing and consulting firm.
(609) 580-2952
Article Source: http://EzineArticles.com/?expert=Darren_Amato
